TOMS Shoes Adds Eyewear To Its One For One Business Model (PHOTOS)

After months of teasing, TOMS Shoes opened up its touring cardboard tube to reveal the next tier in it’s business model: eyewear.

The announcement was made today in Los Angeles.

“In 2007 after giving away 10,000 shoes, I recognized that the one-for-one model but what I also saw in the many villages we went to was that there were many more needs that weren’t being met,” TOMS founder Blake Mycoskie told a crowd of about 200 fans, supporters and media outside the California Heritage Museum Tuesday morning.

“I made a promise to myself that as soon as the business was ready we would use our model to address another need.”

TOMS one-for-one model has provided more than one million shoes for people in need worldwide as a result of more than one million pairs sold via the TOMS website and retail partners including Nordstrom, where TOMS is the number-one selling shoe, reports The LA Times.

With eyewear, TOMS believes it can have an immediate impact for a solvable issue. For each pair of eyewear sold via toms.com/eyewear or TOMS retail partners, someone will receive either medical help for severe eye diseases, glasses to improve eyesight, or sight-saving surgery, in conjunction with TOMS’ giving partners.

TOMS Eyewear is available for purchase starting today. How much? $135.00 and up.

After the break, some images from TOMS Eyewear Launch.

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TOMS Eyewear launch in L.A.

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TOMS Eyewear Launch in L.A.

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TOMS Eyewear Launch In L.A.