Introducing Roc Nation’s New Signee Cher Lloyd

Roc Nation is quickly becoming the best record label in the business. They’re already home to stars such as Willow Smith and J. Cole, and today they’ve added an incredible new talent to their roster. According to reports, Roc Nation have just signed British sensation Cher Lloyd. The 17 year old-singer and student has gained quite the following thanks to her quirky, R&B-style performances on the British show X-Factor. While she didn’t win this Season of X-Factor, Lloyd’s edge blend of R&B vocal chops with pop style caught the eye of everyone from will.I.am (who has been working with Lloyd in London) to Jay-Z. Roc Nation seems like a perfect fit for her, and we’re incredibly excited to hear the music she comes out with. For those of you that aren’t yet familiar with her, here is a look at some of Cher’s best performances on X-Factor.