DJ Mustard & Heinz Come Together For The Ultimate Collab

Source: Courtesy / Kraft HEINZ

Music and food are colliding in an unexpected but perfect collaboration: Heinz and DJ Mustard have officially joined forces to bring fans the Mustard x Mustard collab. After months of fan demand and social banter, HEINZ is screaming, “MUSTAAAAAARRRD.” Read more and check out the exciting collab inside. The innovative partnership blends the worlds of hip-hop and flavor. The Grammy award-winning artist and producer, known for his signature “MUSTAAAAAARRRD” drop, is stepping into a new role as Heinz’s first-ever Chief Mustard Officer, bringing his love for grilling and bold taste to the forefront.

A Match Made In Flavor Heaven

The announcement debuted during the 2025 Grammy Awards this past Sunday, Feb. 2. The pair teased a year-long rollout of exciting activations, including Heinz’s first-ever co-created mustard in the U.S. Mustard, whose real name is Dijon (fitting, right?), has always been a fan of Heinz, famously sporting a diamond-encrusted Heinz Mustard chain. Now, he’s taking his passion to the next level, remixing a new, limited-edition sauce inspired by his love for grilling. “This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard shared. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’ve been using Heinz since I was a kid, so partnering with them is something I’ve always wanted to do.”

The Secret Sauce & What’s Next

While details of the special edition Heinz Mustard are still under wraps, it’s clear that Mustard is bringing his A-game to the kitchen. The producer will work alongside Heinz’s R&D team to craft the perfect condiment, tailor-made for grill masters and food lovers alike. Fans eager to get their hands on the sauce can join the waitlist on the website here. Beyond the new product, Mustard will be hosting events, remixing exclusive recipes, and dropping surprises throughout the year. His new role as Chief Mustard Officer will make sure that this collaboration goes far beyond just a product release as a true cultural moment.

A Legendary Partnership

According to Todd Kaplan, Chief Marketing Officer for Kraft Heinz, the partnership was a natural fit. “Much like Heinz, Mustard goes all in when he creates something to put out into the world,” Kaplan said. “It was only a matter of time before Mustard met his perfect match with Heinz. His energy and creativity have been incredible, and we can’t wait for all the surprises in store.” From chart-topping beats to mouth-watering eats, DJ Mustard and Heinz are bringing the ultimate remix to condiment culture, and fans are more than ready to taste the hype. Be sure to check it out for yourself here.