Sports Illustrated Kicks Off Swim Week 2025

Sports Illustrated Swimsuit Runway Show At W South Beach - Runway

Source: John Parra / Getty

Over the weekend (May 31st), Sports Illustrated Swim kicked off Miami Swim Week with their 2025 Sizzling Runway Show at W South Beach. A significant highlight of Miami Swim Week, the gathering was a celebration of fashion, diversity and empowerment. With over 1,500 guests in attendance, the event showcased a blend of established models, influencers and newcomers, all embracing the brand’s commitment to inclusivity and body positivity.

Reflecting Sports Illustrated’s ongoing allegiance to representing beauty in all its forms, the show featured a diverse lineup of models. Notably, the runway included appearances by models of various ages, sizes and backgrounds. This approach aligns with previous efforts to display a mix of established and aspiring models, celebrating individuality and challenging traditional beauty standards.

Held on the W South Beach’s Wet Deck, the runway show provided a stunning backdrop with its poolside setting. The night began with a red carpet event, followed by the runway show. It concluded with a VIP after-party at WALL Lounge. Guests enjoyed refreshments from Poppi and danced to music curated by DJ XANDRA, a recent University of Miami graduate and TikTok star.

The Sports Illustrated Swimsuit Runway Show wasn’t just a fashion show. It was a celebration of the evolving standards of beauty that allowed the brand to showcase a broad spectrum of talent and promote a message of confidence and self love. Below, check out some photos from the star-studded event which included appearances from Jordan Chiles, Olivia Dunne, Jasmine Sanders, Jessie Murph and many more!